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Jennifer, a young woman in her twenties, works over 15 hours a day to provide for her 2 children. As a single mother, she struggles everyday trying to make ends meet and provide for her children. But after working so many long hours, she never seems to get out of the rat race. One bill after another torments her night and day, and it’s really stressing her out. She never spends enough time with her children and it is tearing her up on the inside. So one day, she decides to start an online business selling custom made jewelry, which is one of her specialties. Her goal is to quit her job within 6 months, but she doesn’t have any money to spend on marketing her website. So what should she do in order to get this done without spending any money at all in advertising?
Do you need a web site for advertising your products or services online? Or for your online advertising? I guess you already know this… but hold on a second. Ask yourself, does your business really need an online advertising campaign? There are a few ways you can promote your products and services online – display banners on a web site, have banners displayed on ADMEC etc. When visitors click on the banners, they should be taken to your web site. Thus, you DO need a web site. Though a fully functional website with shopping carts is very much desired if you plan to sell products or services and project your company as a professional supplier, you can still promote your products or services if you have a very basic web site as long as it provides details of your offerings as well as contact details on its online advertising.
The best positioning for ad blocks is at the top of the page (center position seems to get more clicks). Also, blue link color gets more clicks than any other link colors. But of course, you’re free to experiment with ad blocks on your own site.
Article are a great way of becoming an expert in your field. They give great links but also get your site noticed because of the fresh content. And fresh and original content is what the search engines and your customers are looking for. And will mean the sweet smell of success for you!
Complete management over the visibility of the PPC ads – You’ll choose your own keywords that you want to bid on. You have the freedom to choose the language in that you would like your ads to look online. You’ll be able to also opt for the situation in which you want your ads to display.
While you can test various AdSense ad block sizes and colors on your website, others have already done the research as to the top performing ad block. It’s the 300×250 rectangle. This block should be blended into your web page so that it doesn’t look so conspicuously like an ad. People hate ads. They don’t like to be sold to. However, if your ad blocks don’t scream”advertisement” to them, they’re more likely to click. This has been proven.
But we’re not done yet! There are still more options to zero-in on potential customers. A person’s birthday is another option for targeting, as well as his occupation, level of education, or language. As if that were not enough, you can target people by those who are looking for a relationship or by their relationship status. The final option has to do with a person’s connections or lack thereof. Facebook can target people who are connected to certain groups, pages, application, and such. All of these choices are one reason why Facebook Ads beat Google Adwords for getting the most out of an ad campaign.
Searching for story ideas/article topics: Article marketing demands that you have a specific topic in mind and weave your content around it. Rifle through surveys and blogs to know the latest happenings and trends. Be aware of latest current topics of interest. What are people talking about? Keep a check on the pulse of people’s attitudes by checking the blogs which got the highest number of posts.
Remember, If someone on facebook subscribes to your blog, links to your website or connects to you in some way, then all of their facebook friends and fans will see it too. All of a sudden you are positioned in front of new prospective customers and all of this can easily be done through a fan page. It is like word-of-mouth advertising. And the best thing is; it is free to setup a fan page. This added to a powerful ad and strategic targeting is a formula for get the results you desire.